A launch is one of the most stressful, exciting, fun and satisfying things you can do in marketing. There’s a lot on the line; money, reputation, credibility, share price and it has be perfect. No second chances. So, over the years we’ve perfected our approach. We know the idea has to be disruptive, the metrics rock solid and the execution perfect. They’re our first love, they’re what we’re built to do. Launches are the one thing we believe we do better than anyone else.