We use the term “performance marketing” when we talk about our focus on customer acquisition. We don’t believe marketing is performing until it delivers a deﬁnite, consistent flow of new business for you. Until your marketing efforts achieve that predictable flow, your marketing spend is not as accountable as it should be. At Valve+Meter, we believe in accountable marketing and transformational results. Want to transform your marketing from a cost center to a revenue center?