Everyone thinks social media is easy – you open up a page and put out one “competition/post/junk” and the fans will flock in. If you are one of these people then Good Luck (you’ll need it)! If you are more realistic and realise how important your brand image is and how important that the resources and dedication you’ve spent on building your brand should be carried through to the digital world then you have come to the right place. Forget the hard sell!
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